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MonsterHero Safari 2020 - Making Lowestoft Safe and Playful, Whilst Supporting the NHS

27 July 2020

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Discover Lowestoft, on behalf of Lowestoft Vision, is providing a new experience for families to enjoy throughout the summer - a ‘Monster Hero Safari’, a story-trail.


Launching on Monday 28 July, visitors to our town will be invited to search the streets for 10 cute and colourful MonsterHeroes. Using only smartphones, the Safari allows you to learn each of the MonsterHero’s name, story, and superpowers. Once all 10 MonsterHeroes are found, a free e-book, that tells the story of their first team-up, will be unlocked.  There will be a £2 entrance fee to take part, and proceeds will go toward NHS Charities Together. Safari works by utilising contactless NFC technology and QR codes, without the need for players to download or sign up to anything, they simply need to tap or scan to play.


Over 100 Business Improvement Districts and councils across the UK are taking part in the MonsterHero Safari project, which has been sponsored by Wild in Art, with the aim of raising over £100k for NHS Charities Together. In times of great stress, this project aims to provide the local community with a memorable experience that will bring a smile to the community of Lowestoft.


Amie Mullen, Lowestoft Vision BID Manager said: “We have organised a number of summer trails in our town and we know they are loved by visitors and residents alike. Therefore we are delighted to be involved in this extra special trail this year, to help raise money for a wonderful cause.

“It’s a safe and enjoyable way for families to enjoy a day out in Lowestoft.”


Coordinating the national project is Martin Blackwell, former CEO of ATCM and the Charity Retail Association who said “When I heard about the concept it just resonated with me and I knew I had to support it. I loved the idea of heroes; the idea of a “safari on the high street”!  I just thought, if something fun like this can help make families feel good about going back out onto the high street and raise money for such a worthy cause then let’s go for it.”


To learn more about the story-trail please go to www.monsterherosafari.com

MHS 2020Let the hunt begin